Adidas and Studio 88 have teamed up with some of South Africa’s hottest talents—Dee Koala, Russel, Lukie, and Sonia—to launch an exciting new campaign, “I Am Original 88.” This initiative is all about discovering the next big influencer, providing aspiring content creators with a platform to showcase their originality and style.
Stellenbosch Activation: Be There in Your Adidas Gear
The campaign is set to make waves with a special activation happening today, March 27, 2025, at Stellenbosch University Campus from 9 AM to 2 PM. If you’re looking to take your influencer journey to the next level, this is your chance! Adidas urges everyone who wants to be part of the movement to rock their Adidas gear and show up with confidence.
Dee Koala & Russel to Guide Aspiring Influencers
To make the activation even more exciting, South African rap sensation Dee Koala and content creator Russel will be making an appearance. They’ll be sharing insights, offering advice, and helping potential influencers understand what it takes to make it in the digital space. This is a golden opportunity to learn from the best and gain valuable tips on how to stand out in the competitive influencer industry.
Opening Doors for New Talent
The “I Am Original 88” campaign is a game-changer for young creatives looking for their big break. By bringing together established influencers and fresh talent, Adidas and Studio 88 are creating a space where originality is celebrated, and new voices can shine. This initiative isn’t just about fashion—it’s about empowering the next generation of digital storytellers and trendsetters.
Prizess:
- Share of R250k in prizes
- Attendance at an exclusive Originals Creator Camp 2025 where they’ll attend workshops and learn from successful
influencers / creators - 5-month influencer contract
So, if you’ve got what it takes to be the next big influencer, pull up, stand out, and make your mark!
